Here is a list of tools that I use every day for myself and my clients. I've categorized them and put them in order of my favorite to least favorite - if you need a better way to get something done, let me know and I will point you in the right direction!
Project & Task Management
Asana is my go-to project management tool! This heaven-sent program keeps me and my clients on track and on the same page. I can't recommend it enough! Try it!
Monday.com is great if you have multiple people working on the same projects, and in a certain order. I like the priority markers, and it's simple to tag each other and ask questions or send updates. Try it!
Trello is a good one to use as a brain-dump, move contacts or projects through a sequence, or create to-do lists. Its really simple, and I would really only use this solo - personally, I think it gets a little messy when there are multiple people changing things around in there. Try it!
Digital Media Design & Editing
Canva is my go-to for easy graphics and quick social media designs. There's an endless supply of templates, and if you have the Pro version, you can create your own templates, preload your branding, organize things into folders, and have teammates all be able to access your company's templates and previous designs whenever they might need them. Try it!
Pixelmator is for you if you are a Mac person, and want to take your designs a lot further than what these free programs offer. It's like a super easy to use and cheaper version of Photoshop, and I've used it almost every day for about 10 years now! Love this program! Try it!
Ripl is a great little tool for adding some motion to your social media posts. You can make slide shows, add some text over a video clip, or simply jazz up a text post. Try it!
Kapwing is an awesome and easy program that allows you to upload a video and automatically generate subtitles, which you can then edit to make sure they are timed right and legible when layered over your video. I always use this for social media videos, as their subtitles are sometimes inaccurate, timed wrong, and don't look great. There's a ton of other tools they offer that I haven't tried yet - so, to be continued! Try it!
Otter is a phone app that has saved me hours upon hours! It is a voice recorder that automatically transcribes any recording into text. I've used this to transcribe voice memos, important meetings and discussions, and even an entire 6-week course which was hours and hours of voice recordings. The thing I love is that you can choose how you want to export - you can choose whether or not to include time stamps for different sections (great for Youtube tutorials), enter the names of different speakers (great for interviews), or just one whole fluid text (great for bloggers who speak better than they write, like me!) Try it!
MailChimp is for anyone starting out with email marketing and prefers to get going with a free platform. It is tried and true, incredibly easy to use, and just works! As soon as you are ready to create automated email chains and really step up your email gain, I suggest switching to one of the below. Try it!
Flodesk is a new platform that I am absolutely obsessed with! If you are interested in pushing out visually striking, incredibly designed emails, their templates will blow you away! I had to check it out when I got an email in my inbox that definitely did not look like the rest. Automations, workflows, and opt-ins are a breeze, too! Try it!
ConvertKit is definitely the leader in chain automation and audience predictability. The segmentation parameters and integration are unmatched! If you are serious about converting and making sure each subscriber sees exactly what they are most likely to buy, this is it! Try it!
Active Campaign is a great step-up from MailChimp, and allows you to easily create automated chains, and has a very straightforward design process. Try it!
Social Media Automation
Hootsuite is the tried and true platform for social media automation. It has great analytics, and is super easy to connect everything to. I love that you can add different streams to see what's going on in your messages, comments, mentions, and check-ins all on one page. Try it!
Later is great if you want to be able to schedule stories, it also has really good hashtag suggestions! Otherwise, meh! I love using this in addition to Hootsuite just to get my stories loaded up. Try it!
Don't see what you need? Let me know!
I'm sure I can point you in the right direction!